Jeremie Berrebi Blog . Because of its success, we are translating it in English and hopefully in other languages. Do not hesitate to leave comments and suggestions)Since the launch of Kima Ventures with Xavier Niel in February 2. The vast majority of business plans are received via our website, which is linked to our database of start ups. We have invested in over 1. China to Nicaragua through Pakistan, Israel, Norway or Switzerland. Reading business plans can be fun, but for this to be true, it needs to clearly answer the questions on the investor.
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You can be the most motivated entrepreneur, you may even think that you have an idea to rival Google and Groupon, but do not think this is enough to convince an investor. Examples such as : “I told all my friends about it, and they believe it’s a killer idea”.“We already have 3. You have to be pragmatic and provide some real and factual elements to prove that you have a project with high potentials. These elements must be as concise and precise as possible. Here. Please note that the quality of this slide deck (clarity, design, setup) is as crucial your project itself. An investor once told me when he saw a friend. I want to invest.”Personally, the fact of seeing a well crafted presentation let me think that the execution of the project can be equally good.
You can double some of the slides below if it is strictly necessary. Slide 1: Name + Company logo + Baseline + Vision. Example 1: Google : let. That’s fine. Describe precisely the founding team, it.
Ideally, your grandmother should understand what you say – some investors may not be more competent than your grandmother on some topics anyway. Really, I’m not kidding. Make a test with non- professionals to verify that your presentation is clear and that your product is understood. Slide 4: Show the product. You should definitely show your product (if it’s already live) or your prototypes.
If you do not have a prototype, use precise mock- ups of what you plan to deliver. Some tools allow you to make mock- ups like Balsamiq Mock- up, but you ideally want to present the project. Same for all your operational costs when you get economies of scale. If your service requires high level of resources (server, bandwidth, .) it is likely that your costs will decrease with time too. To make it simpler present it in 2 parts: before scaling / after scaling. It. The goal here is to understand how much you actually earn on each transaction.
Slide 6: Describe the project situation and current progress. Where are you in your roadmap? Is the site / product ready? Do You already have customers? Slide 7: Numbers. If your service is already live, or selling products ? How much revenue have they generated in the last 3.
Since the launch of the project? What is your customer/user acquisition cost so far?
Provide as many meaningful figures as you can. That is the THE most important slide. Simply put, demonstrate that the revenue generated with your customers is more important than the cost to acquire them.
Not so simple. And if your model does not work yet, describe practically why you think it will be working in the future work. Slide 8: Market Size.
AStartup investors want to make at least 1. X on each of their investments. If you run a mobile application to monitor heart rates, don. This will not help anyone. Slide 9: Describe the international deployment strategy (if any). It. Explain specifically how your product will be deployed in other countries. Slide 1. 0: Do mention all your direct competitors and differentiation factors.
An investor will have to check your competitive environment before investing. Do not hide competitors from us because you will get blamed for not knowing your market. Describe your real position in the competitive landscape. Slide 1. 1: Your financial forecasts.
Give details of your expenses and income over the next 3 years. Show something simple but detailed enough to determine whether your approach is realistic. Do not write “Conditions: to be discussed.” Offer something. Slide 1. 3: Your Contact Info. First Name / Last Name / Email. Some other tips: – Do not send your presentation in PPS format (which requires the reader to view it in full size)– Do not use animation in your PPT presentation.– Feel free to incorporate a little screen- cast demo of your product.
You can create it with Camtasia or Screencast. Prepare your presentation in ENGLISH. Your investor may be anywhere.
To conclude, submit your project to Kima Ventures through this link. Even if you already answered to our questions in your presentation, answer them again precisely in the form. Ps: thank you Fabrice Grinda, Myriam Rosenrib, Pascal Emmanuel Gobry, Jacques Sitbon, Uriel Bitton, Amir Banifatemi, Alban Denoyel, Yael Rozencwajg for their translations, proofreading and corrections.
Sorry for not posting as often as before on this blog (although I plan to remedy to this). You can follow me more frequently on Twitter.